I think people often underestimate just how long ‘content creation’ takes and why it’s so difficult to do. In the beginning when you’re starting your Instagram, YouTube channel, podcast, etc. you’ll probably have a long list of topics you want to talk about. But as the days, weeks, months go on - your topic list will start dwindling. And this is why content creation is so challenging - it’s right there in the name - creation. You have to constantly be thinking of new topics that you’re excited to talk about but also that other people are excited to read/watch/listen to.